The passionate voice of urban inspirational singer Bri (Briana Babineaux) is carving out a unique niche for the 21-year-old college student. Within less than a year, she became one of the most buzzed about singers on social media and counts superstars like Rihanna, Brandy and Drake among her nearly 400,000 Instagram fans. Before she was ever heard on terrestrial radio, hundreds of thousands of fans enjoyed hearing her heartfelt cover songs on YouTube. After turning down several offers to record R&B music, the Louisiana native released her debut gospel song “I’ll Be the One” and watched it spring onto four different Billboard sales charts, including the Gospel Digital Songs chart where it hit the top spot. The song eventually become a Top 20 gospel radio hit.
Bri’s rise in popularity began when, depressed from a romantic breakup, she sang Tonex’s “Make Me Over” during a night out. One of her friends posted a camera phone video of it on YouTube and, within hours, her riveting cover went viral. That one video kicked off the #Brination phenomenon and her new fans began to request that she sing specific songs. She began to cover a variety of songs on social media and with each new video, her fan base increased. Eventually, Bri was being courted by some of the top R&B producers to sign with their major label companies. However, there was a problem. “I didn’t want to sing R&B,” she confesses. “I really don’t even listen to much R&B music. If I was going to sing for anybody, I wanted to sing for God.”
Bri signed with Marquis Boone Enterprises, LLC, which already experienced tremendous success launching the career of gospel sensation Casey J. After spending time with Bri and getting to know her heart and soul, Marquis Boone began to get a feel for what kind of album he wanted to create around her voice. He then he partnered with Tyscot Music & Entertainment to bring his vision to life through Bri’s much-anticipated inaugural album ‘Keys to My Heart.’
Recorded live at Doppler Studios in Atlanta to an invitation-only audience of family, friends and fans, the collection reveals the keys to Bri’s heart. “We can go day after day and smile like we’re okay in front of people, but God sees the heart,” Bri confesses. “He sees the things we have hidden in our hearts, whether it’s emotional pain, scars or anger. He wants total access. He wants the keys to open up the door to our hearts and once that door is open, He can then uncover the hidden things and we can release them from our lives and then God can begin to heal our hearts. I allowed God to have total access to my heart and once I did that, I was able to release all the hurts I’ve experienced. I named the album ‘Keys to My Heart’ because each song is a testimony from an experience that I faced whether it was good or bad. Through this album, I’m letting #Brination have access to what was in my heart when I gave God the keys.”